Resorts World Catskills
When creating
anticipation translates
into attendance
Making $1 million in revenue on opening day
What we did
Categories
As Resorts World Catskills was in its construction stages, R&R was called upon to create anticipation and excitement for the forthcoming resort. Located in the middle of Catskills – 90 miles outside of NYC – we knew we had to appeal to those looking for a luxurious escape from the city.
The Work
Using a simple hero image that conveyed the brand values of Prestige, Ownership, Wow, Energy and Respect (POWER), we garnered buy-in from all levels of the organization, which translated to a palpable enthusiasm that ensured people would go to this one-of-a-kind resort. And it worked, as opening day garnered $1 million in revenue.
The Results
$1M
in revenue on opening day