Ford Vignale

Establishing Ford
in a foreign market

An American car hits European crossroads.

What we did

The challenge was straightforward. R&R Partners needed to establish Ford as the automotive powerhouse it is in America in a foreign market dominated by luxury brands. R&R Partners knew it had the horsepower, so it launched the Ford Vignale.

The Work

To support the launch, R&R Partners developed a fully responsive website, implemented experiential marketing activations, and paired rich creative media to launch Ford’s first luxury sedan overseas. Due to the campaign’s international success, Ford launched four additional car models in Ford’s European market.

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Car sketches in creative for national Ford Vignale luxury car advertising campaign

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The Results


additional models launched over 2 years