Ford Vignale
Establishing Ford
in a foreign market
An American car hits European crossroads.
What we did
Categories
The challenge was straightforward. R&R Partners needed to establish Ford as the automotive powerhouse it is in America in a foreign market dominated by luxury brands. R&R Partners knew it had the horsepower, so it launched the Ford Vignale.
The Work
To support the launch, R&R Partners developed a fully responsive website, implemented experiential marketing activations, and paired rich creative media to launch Ford’s first luxury sedan overseas. Due to the campaign’s international success, Ford launched four additional car models in Ford’s European market.
The Results
4
additional models launched over 2 years